8/1/2023 0 Comments Junkit media![]() “But a lot of that is also driven – it’s been driven right now – through a lack of production space, and really a lack of focus on the creative industries that has built up for decades.”īroadcasters argue record amounts of money are being spent on Australian screen productions – $1.51 billion in 2021-22 per Screen Australia’s figures, and quotas would be addressing a problem that doesn’t exist. “We understand the arguments that they are making regarding what they say are potentially inflationary impacts,” she said. Quotas are also a clear election commitment, she said. Ms Rowland said she doesn’t buy the argument, put forward by Nine, Seven and Ten through lobby group Free TV, that quotas would push up costs, put work by top Australian talent behind paywalls, and benefit global players. ![]() ![]() Nine, which owns streaming platform Stan, is the publisher of The Australian Financial Review. There is fierce pushback from major broadcasters, which would rather stronger demands on international streamers to pay tax, and fear spiralling costs to produce television shows. The decision falls into the gap between overlapping portfolios: Arts, held by Tony Burke, and Ms Rowland in Communications. The government is due to meet in Canberra on Monday with the ABC’s content chief Chris Oliver-Taylor, SBS’ TV director Kathryn Fink, Nine chief executive Mike Sneesby, Netflix’s production policy boss Debra Richards, and screen producers, as part of its push to force streaming companies to spend more on Australian productions. But we are working through it methodically,” she said. “We are delivering on our election commitments. There are also proposed amendments to privacy laws that could severely disrupt how media companies target ads, and making it much easier for readers and viewers to opt out of receiving ads, but Ms Rowland was unapologetic about the pace and burden of media reform. It is also planning to legislate a so-called ‘prominence’ framework, which would force TV manufacturers to make free-to-air television and Australian media company apps like 9Now and 7plus easy to find on internet-connected televisions. The government just renewed the anti-siphoning list, the 30-year-old law that keeps major sports on free-to-air television, but said it was “interim” and flagged a deeper review. “This is the regulatory remit – to strike that balance between community expectations, the sustainability of the sector, and also minimising harms,” Ms Rowland said.Ī crackdown on junk food advertising has been an ongoing campaign for independent MP Sophie Scamps, and would add to a long list of regulatory battles the media sector is currently navigating. The $330.7 million that fast food restaurants spent in 2022 exceeded gambling ad expenditure, according to figures from Standard Media Index, which measures spend by major advertising agencies. Ms Rowland said while gambling is the focus, the $330 million ad sector that includes fast food could be next.įast food and high-sugar food and drinks are restricted under the ad industry’s own self-regulatory codes, which were tightened in 2021 to stop certain unhealthy food ads being shown when more than a quarter of an audience is under 15 years old. Opposition support for gambling ad changes put the $300.5 million spent on gambling advertising in 2022 – $180 million of which went to television broadcasters, per industry figures – in serious jeopardy. ![]() ![]() “Footy time is family time,” he said in his budget reply speech, calling on the government to legislate a ban immediately. Opposition leader Peter Dutton last week sparked concern among TV and betting executives after proposing a ban on betting ads an hour either side of sports games. It does not negate the importance of these other areas of advertising, which are largely informed and should rightly be informed from a health perspective as well.” “We are looking right now at the issue of gambling advertising. “We are constantly being made aware of the various changes in community expectations that occur around products and services that can have the capacity to cause harm,” Ms Rowland told The Australian Financial Review. It comes as the media and entertainment industry reels from a parliamentary inquiry looking at online gambling advertising, as well as a proposal to require streaming platforms make more Australian shows, which would push up costs for local broadcasters.Ĭommunications minister Michelle Rowland says streaming content quotas, gambling advertising reform and prominence laws are coming. A crackdown on junk food advertising could be next on the Albanese government’s list of industry reforms, Communications Minister Michelle Rowland has suggested. ![]()
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